Do you remember the first time Korean beauty made its wave in India? I vividly remember the time of CC and BB creams in the Indian beauty market. And since then essences, sheet masks, and ampoules have taken over our lives. The rise of Korean skincare and beauty has led to an upturn in our choices of choosing the bloggers as well (still, love for Indian bloggers is vivid). Be it makeup tutorials, skincare products reviews, or the trends, we’re obsessed with the Korean world lately! If you like to keep yourself updated with the latest trends in the beauty world, it’s time to get excited because South Korea’s influencers will not disappoint you at all. Full of tips and inspiration, they’re the ones to follow in 2021. So, whether you live in South Korea, or across the globe, and if you’re a beauty junkie, below are the 7 best Korean skincare and beauty bloggers you should be following on Instagram and YouTube for sure!
The most popular beauty blogger, Pony Syndrome, teaches how to recreate K-pop glam, hot new styles, that perfect smokey eye look. Known for recreating the looks of celebrities like Kylie Jenner, Taylor Swift, on the whole, she’s amazing. From shimmery shadow on her lower lid puff to Japenese style blush- PONY makes everything look so flawless and blended to perfection! With her viral makeup tutorials on YouTube and her aesthetically-curated feed, you’re guaranteed to get makeup tricks for every occasion—from beauty looks to minimalist style to gorgeous inspired looks, and more. Is it any wonder that she’s a mini-celebrity?
Are you into a simple and clean beauty routine? Haley Kim’s approach to skincare and beauty abides by a simple philosophy “less is more”. She loves to keep everything minimal in makeup but she’s quite a skincare lover (ah, just like me). Her go-to-makeup style is dewy skin, light mascara, and fluffy eyebrows. Haley Kim’s makeup tutorials on YouTube usually feature one hero element that catches the eye. But honestly, if you are someone who doesn’t like a lot of colour and a 100 steps on her face, Kim’s subtle beauty looks will wow you for sure!
Having troubled skin, Liah Yoo, a South K-beauty blogger largely targets her videos and content at helping those with troubled skin. Acne, clogged pores, sun damage, pigmentation, dehydration, Yoo’s videos are the best advice. She’s always vocal about her product recommendations and doesn’t hesitate to inform her audience about products that aren’t worth any penny. Well, all her videos are English with Korean subtitles, so you better watch it right now! With an extensive knowledge of skincare, Liah Yoo curated her own K-beauty line, KraveBeauty, launched back in 2017 in both South Korea and the US.
Makeup tutorials of Risabae go from beginner level to pro, there’s no in-between. In her makeup tutorials, you’ll see her decked up in idol makeup looks down to the last details. You’ll find makeup transformational tutorials of Risabae into Princess Jasmine, Dua Lipa, Grinch, and many more. On her YouTube channel, apart from makeup, you’ll see her vlogs about her outfit lookbooks and her life. Not just that, Risabae, the talented beauty creator used to be the makeup artists of the K-Pop girl groups like EXID and AOA. So, looking forward to her videos!
And, of course, the list wouldn’t be complete without bringing up Claudia Christin—one of the most iconic Youtube personalities and Dermatologists, who pioneers online beauty tutorials and skincare experiences. Her videos cover all things which are currently in vogue in the beauty world- be it looking at Fungal Acne, Eye Cream, Mask-proof base makeup, and more. So, as long as K- beauty is a hot topic, we guarantee you’ll find everything on her videos and feed.
Morgan Alison Stewart
Based in California, Morgan Alison Stewart is known as a K- beauty specialist. And if you’re someone who’s looking to up their Korean skincare game to a level, she recommends the best of the brands and ingredients to invest in. On her feed and YouTube channel, you’ll only find skincare and product reviews and she’s not into makeup that much(let’s confess she’s pretty). And a detailed video on detox beauty trend, top 5 best Korean skincare brands, popular Japanese beauty products, and more. I’m in awe of Morgan Alisan Stewart’s skincare knowledge!
First of all, can we appreciate that glowy and healthy skin! For all the latest trends in beauty, hair, and makeup—with a touch daily life, you should check out Dayeong. She shares makeup recommendations and product reviews and uploads her latest beauty tutorials and shopping haul on her YouTube channel (hauls are my personal favorite). Well, you’ll find some skincare educational video content as well treating your blackheads, night care routine, and more. You’ll be treated to an up-close and personal look at her day-to-day life on her feed, better watch you girl for some inspiration!
More About K- Beauty, Read Below -:
If we missed any of your favorites Korean beauty influencers, we would love to hear from you! Let us know on Instagram or in the comments below who should be added to the list. Until then shine on with Maccaron Beauty
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