World Environment Day 2022: 5 Beauty & Skincare Brands Following Sustainable Practice

Well, 2020 and this ongoing year 2022 have been an eye-opening experience for each and every one. Whether you have realised it or not, our beauty habits could be harming our environment with animal-tested products, chemicals, ingredients that destroy our forest land, and plastic packaging. And no amount of remorse can compensate for our contribution to the hurt we have caused to Mother Nature. We all need to change at least being locked in our homes and fighting this deadly Covid. I have learned how cruel I was to our mother Earth and environment. We all are in the glooming days fighting against the pandemic and keeping up with the natural calamities such as cyclones that are hitting our planet. There’s no perfect time to save our environment and even a small step can save it. So, this World Environment Day Sale, do your bit for the planet by adopting skincare and beauty products that are pushing towards a sustainable approach by becoming vegan, cruelty-free, clean beauty, and of course using enriched ingredients.


Designed to restore your skin back to its original, Beton cosmetic is inspired by and named after the movie ‘The Curious Case of Benjamin Button. It aims to restore with the help of non-chemical, natural ingredients and is entitled as a clean beauty brand. Benton is 100% cruelty-free as they don’t test their ingredients or products on animals. Even, they don’t sell their skincare products where animal testing is required by law. It’s not to our surprise as Benton is certified cruelty-free by PETA. Recently, 16 Benton products were registered by The Vegan Society. So, let’s go vegan with Benton!

Maccaron Recommendations:  Benton Snail Bee Ultimate Serum & Benton Fermentation Eye Cream


This Korean Beauty brand started off with multiple initiatives to make sure the manufacturing process and products follow an eco-friendly practice. To preserve the wellbeing of nature, the brand itself was created around the philosophy of naturalism. Ingredients in the Innisfree formulations are sourced from Jeju Island, South Korea. Innisfree not only uses the finest ingredients but they commit to preserving the environment too. In between, Innisfree runs an Eco-Recycling Program that encourages people to drop off their product empties at any of their Innisfree stores, and in turn, they reward them with points through the Innisfree loyalty program. 

Maccaron Recommendations: Innisfree Super Volcanic Pore Clay Mask & Innisfree Green Tea Seed Serum

ALSO READ: Skincare Ingredients That Can Be Paired Together For Healthy Skin


All the skincare products at Purito are enriched with safe and clean ingredients. Purito avoids animal testing and uses vegan-friendly ingredients that are derived from mother Nature. They take a major step forward in animal care by donating a portion of the revenue profits to the Best Friend Animal Society (WOW). The products are packaged in recyclable, recycled, and biodegradable packaging that is eco-friendly. It’s great that Purito donates a portion of the profits to the KFEM (Korean Federation For Environmental Movement). I’m loving my skin and how it has become so healthy & nourished! 

Maccaron Recommendations: PURITO Centella Green Level Calming Toner & PURITO Centella Green Level Buffet Serum

Kama Ayurveda

Known for its authentic Ayurvedic products, Kama Ayurveda is 100% vegetarian, free of fragrance and artificial colors, cruelty-free. Most of their products have received recognition and awards from various pioneers of the beauty and skincare industry. Made from natural ingredients such as Beetroot, Ginger, Beeswax, and more, all the products are free of parabens and any kind of cruelty. Also, the brand supports small-scale farmers and forest communities by sourcing the ingredients locally.

Maccaron Recommendations: Kama Ayurveda Anti Acne Cleansing Foam & Kama Ayurveda Almond And Coconut Lip Balm

Forest Essentials

The mantra of the Ayurvedic brand’s mantra, Forest Essentials creates all its products from plant extracts. Striking a perfect balance between providing natural beauty to the skin and keeping the environment healthy at a point, it feels good to use Forest Essentials products. Besides being cruelty-free, this brand sources the ingredients from local farmers who practice waste management and sustainable farming. Lastly, they have reduced the usage of plastic by a significant percentage. Need more reason to buy products? 

Maccaron Recommendations: Forest Essentials Facial Tonic Mist Pure Rosewater & Forest Essentials Japapatti And Brahmi Intensive Hair Repair Masque

What are your ways to live a more sustainable life? We are changing, and so are my beauty practices. So, why don’t we save our Mother Earth and switch to these Vegan skincare products. And Maccaron is running a Green offer for you, how about checking it? For those who are new, Maccaron is a No.1 Community Beauty e-commerce platform in India, Where you shine! We believe in treating our skin with safe ingredients and 100% genuine Korean skincare & global beauty brand products! Happy shopping! 

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